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Web & mobile product studio New York

From zero to launch.

We build web and mobile apps from scratch. Small team, all senior. You get a fixed price before the work starts and the whole codebase when it ends.

Web applications

Storefronts, dashboards, portals, internal tools. TypeScript on both ends.

Mobile applications

iOS and Android. Native or React Native, whichever suits the app.

The whole build

Design, code, tests, servers, launch. We start at an empty repo.

01

Fixed price per project

You get the number before we start. It only moves if you change the scope.

02

You own all the code

Your repository from the first commit. Servers and configs too. No license, no lock-in.

03

SEO built in

Markup, speed, and metadata are done during the build. Nobody bolts them on later.

04

AI where it pays off

We add it when it removes real work. There are examples further down.

What we have shipped

Two products of our own, both live.

We built these for ourselves, not for a client. Same people, same stack, same standards we'd apply to your build. You can go and use them right now.

saas / web

No Formulas

Upload a spreadsheet, write what you need in plain English, download the result. A model turns the sentence into real operations: filtering, deduplication, splitting across tabs, calculated columns, cleanup. Nobody writes a formula.

  • Web app
  • Plain English
  • AI
  • File processing

mobile / ios + android

Knifomatic

A catalog for knife collections. Full specifications per blade, collections arranged the way an owner actually thinks about their gear, a built-in reference catalog, PDF export and sync across devices. Shipped to the App Store and Google Play.

  • iOS
  • Android
  • Cloud sync
  • Store release

How we work

Four steps. You see the work at every one.

Each step ends in something you can open and use. No month of silence, then a demo.

  1. 01

    Shaping

    We sit down with you and figure out what the product has to do. You leave with a written scope, a plan and a price.

  2. 02

    Design system and prototype

    Colors, type, and components first. Then the real screens. You click through it on your own phone, early.

  3. 03

    Build

    Small changes, merged often, always ready to deploy. Everything gets read by a second engineer before it lands.

  4. 04

    Ship and operate

    Servers, pipelines, and monitoring, set up so your own team can run them. Then handoff or ongoing work.

AI in your product

AI that earns its place.

We build AI into products where it removes work that a person shouldn't be doing by hand. Four jobs it's good at right now.

These are examples of what we can build for you rather than jobs already delivered for a client. One we built for ourselves: No Formulas turns a sentence into a set of spreadsheet operations, which is exactly this kind of work.

example 01

Meta tags for a big catalog

Say you sell 8,000 products. Nobody is going to write 8,000 title tags and descriptions by hand, so they end up duplicated or empty and the pages never rank. A model drafts them from the product data. You review a sample, fix the pattern, and run the rest. New products get theirs on the way in.

example 02

Search that understands the question

Keyword search fails when the customer doesn't know your words for things. Someone types "jacket for cycling in the rain" and gets nothing. Search on meaning instead and they get the four products you actually stock.

example 03

Support answers from your own docs

Most support tickets are the same twenty questions. An assistant that reads your documentation and order data answers them, cites the page it used, and passes anything it's unsure about to a person.

example 04

Sorting what comes in

Applications, tickets, listings, uploads. Tagging and routing them is slow, dull and easy to get wrong at volume. A model does the first pass and flags the ones a person needs to look at.

Every one of these gets an evaluation set before it ships, a cost and speed budget, and a fallback for when the model gets it wrong. If AI is the wrong tool for what you want, we will say so.

Where we stand

New studio. Not new engineers.

gooserocket is a new studio in New York and we haven't delivered a client project yet. There is no logo wall on this site because we are not going to invent one.

What we do have is our own products. No Formulas and Knifomatic are above: both live, both built and run by the same people who would build yours. A SaaS and a store-released mobile app are a harder test than a case study, because you can go and use them.

The engineers aren't new either. We've spent years shipping software that other people depend on, and that's the part that carries over. The team is small and senior, so nobody is learning the basics on your budget.

If you'd rather not take our word for it, start with a prototype sprint. Two to three weeks, fixed price, something running at the end of it. Then decide.

Capabilities

What we work in.

A small stack. We'd rather know a few tools well than list forty.

languages
TypeScript · Swift · Kotlin · Ruby · Python · SQL
web
React · Next.js · Remix · Tailwind · Vite
mobile
React Native · SwiftUI · Jetpack Compose · Expo
backend
Node · Rails · FastAPI · PostgreSQL · Redis
platform
Docker · Terraform · GitHub Actions · AWS · Vercel
quality
Playwright · Vitest · type-level contracts · code review

Ways to work with us

Three ways to start.

fixed price

Prototype sprint

Two to three weeks. Design system, the main screens, and a build you can put in front of real users. The cheapest way to find out whether the product works and whether we're a good each other.

fixed price per milestone

Full build

Empty repo to live product. Shaping, design, code, tests, servers, and launch, split into milestones you sign off one at a time. You know the cost of each before it starts.

monthly

Ongoing work

After launch, or on a product you already run. A fixed monthly amount for a known amount of engineering time. Stop whenever you want.

Tell us what you want to build.

Send a short brief. You'll get an answer within two business days, including whether we think we're the right studio for it.